Childhood has wandered away from Nature.
minutes
16 minutes is the average amount of time children spend outdoors.
By the age of
years old
A child will have spent 1 year of 24-hour days on screens by 8.
%
of children
One-quarter of children have never climbed a tree.
We think it's time to bring Nature back to childhood.
We're challenging childhood to take a different course
Our kids prefer the virtual to the actual. They can name Pokemon characters and not a species of bird or type of flower. It's time for a change.
Time to see Nature as part of your extended family
Nature is one of the best influences you can hope for your child. By bringing you the latest research, news, stats, ideas, tips and events, we'll help you turn your kid's childhood into a "Childhood by Nature."